내용이 좋아서, 발췌 한다. 열정이 느껴지는 사람에게서는 배울 것이 많다.
출처 :
http://news-service.stanford.edu/news/2005/june15/jobs-061505
'You've got to find what you love,' Jobs says
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
Steve Jobs gave one of his best Macworld keynotes Tuesday in San Francisco in spite of a very minor technical glitch — a clicker problem that he recovered from well — and a seven-minute snoozefest by one of his honorable guest speakers. I've broken my comments on Steve's latest keynote into at least two post. I will not comment on the content of the presentation except to say that Steve was smart to limit his keynote to essentially one topic, the new 
Great Garr! Some additional great insights that nobody else has. If only corporate communicators could "get it."
Thanks, Bert
Posted by: Bert Decker | January 14, 2007 at 02:00 PM
Good summary Garr, I watched the keynote and as soon as I saw Stan pull out those cards a big "uh-oh" went off in my head and I was sure that I'd read about it here a few days later. I even made my wife watch the bit when Jobs clicker stopped working :)
Are CEOs unapproachable and people who work for them are too afraid to tell them how bad they are at presenting? The CEO of my workplace gives a talk once a month to about 2000 people, and it's a regular snooze fest, filled with boring stats (complete with unreadable small-font spreadsheets) and bad jokes that fail to get even a polite chuckle.
Posted by: David Marsh | January 14, 2007 at 09:07 PM
Spot on Garr! I'd love to hear Stan's response on this, but the question that keeps going through my head is "What was he thinking?"
I doubt that any presentation Sigman has ever made was going to generate the sort of column inches the iPhone launch was going to. Staggering!
(BTW - love your contrasting photos of the presenters. Game, set and match against Stan.)
Posted by: Rowan Manahan | January 14, 2007 at 09:25 PM
Excellent post, Garr, particularly in the advice you give regarding notes -- and the whole old-school/new school question.
What Stan could have done, instead of blathering on about his company, is to have said, "Here's why this matters to YOU." And he wouldn't have needed cards for that discussion.
To David's point above about CEOs: sadly a lot of them think they ARE great presenters. I've worked with many like that, and it's a challenge to get the proverbial light bulb to go on.
Thanks for the great post, Garr!
Posted by: John Windsor | January 14, 2007 at 10:25 PM
A very insightful post Garr, looking forward to the next one.
And wow, Steve's cue-cards.. they're simply, just amazing. I mean they even color-coded the different chapters (the yellow, green and blue page-turners).
Also, I found it rather amusing that the CEO of a (tele)communications company is the one worst at communicating.
Posted by: Morten K. Holst | January 14, 2007 at 11:21 PM
An excellent post. Besides pointing how bad of a segment was Stan's presentation, I like what you said in the beginning of the post: "Many presenters fail before they even start because they include too much information or cover too many topics."
When it comes to science presenters, this is true in 9 out of 10 presentations that I see...
Posted by: muris kobašlija | January 15, 2007 at 12:04 AM
I think it's worth pointing out how Steve handled the technical glitch. Rather than having a lengthy awkward silence, he was honest about there being a problem, tried the backup controller, and then filled the time by telling a story. The conversation stayed between him and the audience rather than becoming between him and the technical wranglers. That's some advanced presentation jujitsu right there.
Posted by: bill stevenson | January 15, 2007 at 01:02 AM
>The conversation stayed between him and the audience rather than becoming between him and the technical wranglers. That's some advanced presentation jujitsu right there.
Well put, Bill. Yes, Steve handled that perfectly...the show must go on :-) -g
Posted by: Garr Reynolds | January 15, 2007 at 01:16 AM
Of course presentation matters!
I even can say that if stock markets will be even more sensitive than now - good presentation will follow by the stock price grow and vice versa.
Posted by: Dmitry Linkov | January 15, 2007 at 01:30 AM
What is the responsibility of Apple or Steve Jobs in this case since It's their big presentation.
* Didn't they have any clue about how that guy would perform on stage?
* Are they forced to have someone like this to represent cingular?
* Could they have said upfront, this is going to be a cool and kinda loose presentation in the style we do it. Are you able to send someone that fits this description to represent cingular?
Arno
Posted by: Arno | January 15, 2007 at 05:09 AM
I agree Amo..... Apple DID have a responsibility to either eliminate or dimminish Sigman's role. If AT&T is comfortable with Sigman as front man at a major product roll out, then so be it. But Apple could have figured out a creative way to make Sigman's presence more palatable.
What is stunning about this, is less Apple's failure to censor this guy, but AT&T's failure to read their audience.
At the end of the day, it is ONLY about the audience.
Cheers,
mew
Posted by: Mike Whatley | January 15, 2007 at 05:25 AM
My question is... what was Steve thinking to allow Stan to speak?
Posted by: George J | January 15, 2007 at 09:25 AM
I agreee that Steve is good. Very good. Great, though? Only in relation to the rest of the pack. My basis for this? When was he most animated and engaging...when did his whole body get into the story telling...when did his voice modulate the most? When the clicker didn't work and he told a story about him and Woz. I'm sure it was a story he's told many times. Would it be easy to have such ease and engagement for a keynote about the iPod? No. But not impossible, either, and that would be my definition of truly great.
Posted by: David | January 16, 2007 at 12:32 AM
Are "killer presentation skills" required of successful business executives? How about an MBA? If you read Stan Sigman's biography, you'll find that the answer to both questions is a resounding "no".
There are times when such skills are desperately needed, such as in the case of instilling investors with confidence in a strategic alliance or when announcing a new product to an audience. But to claim that presentation skills are the be-all-end-all of individual success in business is delusional, at best.
That said, I'm not claiming that one should aspire to be a poor communicator. All I'm saying is that being a great communicator isn't the only, right way to succeed. There is no single, narrow path. There are many avenues.
Posted by: Morgan Ramsay | January 16, 2007 at 04:54 AM
Most of the time Steve Jobs is a great speaker. This time I was a little disappointed. What do you think about his repetions? In my opinion they were a bit too much.
Many times Steve read the bullet points. Also a little boring and not considered "perfect" presentation style. What do you think.
Posted by: Oliver | January 16, 2007 at 06:49 PM
Obviously, Sigman was the worst of the bunch -- but aside from his stiffness and reliance on cards, he was bad because he didn't talk about anything tangible. He used it as an ad opportunity to talk about the AT&T deal, which didn't have much relevance to the topic -- iPhone -- at hand.
He missed an opp to connect with that audience...and the world...by describing the future iPhone customer experience -- say, how Cingular will provide a shopping and billing experience as easy and seamless as the iPhone itself. He could have complemented the Apple brand; instead, he competed with it. All he had to do was say "We saw Steve's vision, we understood it, and you're going to love it." Period.
I was more surprised at how dull the Google and Yahoo guys were, particularly Yang. His joke wasn't funny, and he threw around industry jargon that Jobs tends to avoid. I thought they were worse than Sigman, relatively, given the companies they represent.
Posted by: Gregor Gilliom | January 17, 2007 at 04:38 AM
On a somewhat unrelated note:
Steve stayed with his new 3D-wood-and-marble-textured charts...
Posted by: Martin | January 17, 2007 at 11:06 PM
Garr - fabulous, thought-provoking post. I've tried to trackback with no joy! I have a different view about Jobs (see http://common-ground.typepad.com/common_ground/2007/01/the_antidote_to.html) but agree whole-heartedly about Sigman!
Posted by: Steve Pearce | January 24, 2007 at 05:35 AM
The contrast between Jobs and Sigman is very big, but may be just to make a bigger impact Apple has decided to invite Sigman to talk. Just kidding, actually when announcing a product like iPhone, Apple has virtually no other options but to invite all major CEOs of the cooperating companies and denying one CEO out of 3, his "right" to talk on the stage, would be very wrong and contra productive. Also even if Sigman would understand that he is a bad speaker, in such situation, he could not refuse such proposal, as it would be more then strange, 2 major CEO's talking (Google and Yahoo), but Cingular's CEO, the main partner would be absent. It was meant to be this way...
Posted by: Niko Neugebauer | January 25, 2007 at 03:32 AM